Get started with an easy to follow process—
Build an impressive online presence that tells your story, builds trust and generates sales.
Design Process
Phase 1
BRANDING & DESIGN
An appealing design is created that effectively represent the business.
Phase 2
DEVELOPMENT
Website is developed to meet your business goals and client needs.
Phase 3
OPTIMIZATION
Search Engine Optimization techniques are implemented to rank high on web searches.
CASE STUDY
Artist Portfolio
Objective
To create an online presence for Samika’s thought provoking art, awards and community service projects in an easy to navigate website.
Challenge
Samika had an extensive collection of unique art pieces—vibrant and detailed—deserving an unhindered exhibition space.
Solution
Intentional use of white space around the artwork to create a focal point of interest.
The Result
Navigating through Samika’s website is an immersive experience of discovering her art and the social causes that she shines a spotlight on.
Process
THE STYLE GUIDE
Implementing a clean, minimalistic color palette inspired by art gallery walls.
IMPLEMENTATION
The design style was integrated in the website development to achieve a cohesive look.
HAND OFF
Samika maintains and updates her website periodically.
Supercharging Your Website to drive your Business
Let me start with a story,
yes
It’s the story of simplicity and success. It’s the story of inspiration behind the popular logo of Nike—the SWOOSH!
Representing the wing of Goddess of Victory in Greek Mythology, the logo is an aggressively trimmed version of the ornate, meticulously sculpted wing. There must be a million messages that Nike would be urging to convey through that symbol, but instead of making it a complex image, it was left alone to revel in its simplicity. To represent only the essential.
But does that mean that the initial concept draft did not have other elements? Or was there a process of prioritization and essentialism.
This is where I make a point—a good design is an outcome of the process— right steps lead to a solid end result. A good design is not the one with a lot going on, but something simple, clear and defined. My minimalist design aesthetic focuses on what matters most to you. The feathers on the wings are plucked away like from the Nike logo, but a strong form is defined. A form that embodies the vision and mission. A form that follows function and optimization.
A believer in laying the right foundation, when you work with me, we work together on making the bricks strong, and narratives clear to achieve the desired goals.
